Indian film Industry’s obsession with hollywood continues from looking westward for inspiration it has now evolved to a more two sided legal association. Scriptwriters and musicians always looked to the west when strapped for inspiration, they always seem to regard Hollywood as the veritable Guru of the art. We all considered it a matter of National Pride that a British Film incidentally about India won an Academy award, Aishwarya Rai halted her flourishing career to make B Grade movies in Hollywood, Nadiadwala considered it a coup de grace to have two minute appearances by Sylvester Stallone and Denise Richards. Film Makers and Critics alike always seem to be looking at the west for validation and continue to push for movies suiting western sensibilities. However, they seem to forget that despite the rampant plagiarism Indian movies have an original style and format that’s appealing to masses. From Afganistan to UAE to now even Brazil Indian movies are a rage. The escapist, leave your brains at home format gives masses in India the only format of entertainment they can afford. Multiplex audiences with refined and decidedly western sensibilities demands movies they can relate to, which tell their stories that essentially leaves out the rural audience. This dichotomy has compelled producers for the first time to define their audience well before they make a movie. However, multiplex audiences have deeper pockets and all the A-List producers have agreed to concentrate. So, a possibililty of universal hits like Sholay or Zanjeer look dim in future.
I agree partly..Love aaj kal wudnt b such a hit in the small towns, and Vivah wudnt strike a cord with multiplex audience.. But dere still are movies like Lagaan,Ghajini n Jab we met wich appeal 2 both the crowds.. v dont hav 2 despair!
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